Milan's Piazza San Babila became the canvas for a spectacular show commissioned by Hugo Boss to celebrate its 30 year partnership with McLaren Formula 1. Four Christie Mirage HD18 projectors provided by Digital Network were used to wow Formula 1 Champion Jenson Button and 800 spectators.

Communication agency 'Say What' was commissioned to bring together an innovative motion graphics project to mark the event. The agency contracted Angelsign Studios, which worked with 3D mapping audio-visual artist Roberto Fazio, to create a jaw-dropping film. Using four Christie Mirage HD18 1080 HD DLP^® projectors provided by Christie Partner Digital Network, the Piazza San Babila came alive stopping traffic and passers-by.