Sun Life’s interactive digital wall in the lobby of the Kodak Theatre will help Sun Life raise its profile and brand awareness in the U.S. Through a multizone digital wall featuring gesture-based interactivity and augmented reality, Sun Life showcases content about their brand and scenes from IRIS that engages and interacts with audiences.

Sun Life approached Arsenal Media about building a digital wall that would support their campaign strategy, maintain brand integrity and stay within budget. Arsenal Media, one of the leading digital content experts chose “the best product on the market for impactful, immersive and interactive experiences,” – Christie® MicroTiles®. Uniting spectacular colors, superior image quality, modular flexibility and touch-based interactivity, Christie MicroTiles offer substantially brighter images and amuch wider color palette than conventional flat panel LCD and plasma displays and produce a virtually seamless canvas with an unlimited number of super-fine pixels.