MicroTiles Makes the Ordinary Extraordinary for PZ Cussons
A digital media display for a forward-looking design
When PZ Cussons, a multinational consumer goods company, relocated to new 40,000 square foot headquarters, they designed an office space that would provide a modern and stimulating work environment better suited to the organization’s future needs.
The company wanted to create a ‘wow’ factor in the imposing atrium entrance to their new flagship site. PZ Cussons accomplished that goal with Europe’s first installation of Christie® MicroTiles®.
The installation was carried out by Lancashire-based Pure Audio Visual Ltd. under the supervision of Divisional Director, Alan Marshall. Marshall understood how digital signage could enhance PZ Cussons’ brand values and consumer perception and flagged this opportunity with his client.
“As the atrium was glazed on two sides this presented a conundrum,” says Marshall. “Initially we considered projectors — but then I had a meeting with [Christie] and [they] told me about this new product.”