Press release

Christie MicroTiles to Shine at Shanghai Film Museum

SHANGHAI – (July 16, 2012) – When the Shanghai Film Museum opens in the fall of 2012, visitors will be greeted with an 11-meter wide by 5-meter high video wall comprising 416 Christie® MicroTiles®, the largest in Asia. The 12-storey main building will house an exhibition hall, a digital cinema and an interactive platform to chronicle the legacy of Shanghai movies.

The strategic location of the Christie MicroTiles installation poses a stringent requirement on the installation as Gang Zhao, Chairman of Shanghai Film Museum Steering Committee, elaborated, “We need a solution that not only provides bright, colorful and clear projection but one that integrates seamlessly with the design and environment of the venue. It should be able to be viewed in a short distance setting and continuously provide projection 365 days throughout the year. After assessing the various solutions available, we are confident that Christie MicroTiles are capable of meeting our criteria.”

With a thickness of 26cm, Christie MicroTiles are more superior to conventional LED display in terms of the outlook and image quality with no image pixel lost in transmission. Built on proven DLP® technology and specifically designed for maximum image quality in high-ambient light environments, Christie MicroTiles are the next frontier of display technology. By utilizing its unique strengths of both rear projection and Light Emitting Diode (LED) technology, Christie MicroTiles offer substantially brighter images and a much wider color palette than conventional LCD and plasma displays.

“To realize the vision of the Shanghai Film Museum, Christie is proud of this Christie MicroTiles installation. At the same time, we will supply Christie Solaria® Series digital cinema projectors and Christie’s business projectors,” said Lin Yu, vice president, Christie Asia Pacific. “This is a milestone for Christie in the movie industry as we provide multiple visual solutions for the Shanghai Film Museum.”

About Christie®
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Christie MicroTiles is a registered trademark of Christie Digital Systems USA, Inc.
Christie Solaria® is a registered trademark of Christie Digital Systems USA, Inc.
DLP® is a registered trademark of Texas Instruments