Press Release

Christie Premieres 4K Digital Cinema Screening in India

BANGALORE – (June 29, 2011) –  Christie®, a global leader in digital cinema projection, is pleased to announce that its 4K digital cinema projectors will be used by Urvashi Cinema chain in Bangalore for the screening of ‘The Transformers.’

Projecting in 3D onto a 60-foot by 26-foot screen using two Christie® CP4230 DLP Cinema® projectors, this is the first time 4K digital cinema is being shown in a commercial cinema in India.

“With more powerful images in higher resolution coming out from cinema screens than ever before, 4D cinema projection will be an epic experience for moviegoers. These 4K projectors improve upon the current standard for projection, delivering improved  picture quality and color contrast ratios. It will take the overall movie-viewing mood to an all-new level,” said Rajesh Patkar, deputy general manager, Christie India.

Urvashi Cinema, Bangalore’s biggest 3D cinema, has a seating capacity of 1,161 and ‘The Transformers’ is expected to run for two to three weeks.

“4K is a premium experience even going by worldwide standards. Urvashi prides itself on its commitment to give our patrons the best viewing quality. We pursue excellence and that is the reason why we took such a bold move with the installation of the Christie CP4230 digital cinema projectors,” commented Amit R Gowda, CEO of Urvashi Cinema.

Ranjit Thakur, CEO of Scrabble Entertainment, Christie’s deployment partner in India agreed, “I have seen this industry progress and witnessed the ups and downs. The way in which India is progressing on the digital cinema platform is astonishing. Urvashi’s move to 4K digital cinema projection has set the bar for cinemas everywhere. This is the onset of a new revolution and I’m sure in the near future, we will see a lot of conversions and upgrades from the cinema operators here in India.”

About Christie

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com for more information.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Christie Solaria™ is a registered trademark of Christie Digital Systems USA, Inc.
DLP Cinema® is a registered trademark of Texas Instruments