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Craig Sholder was appointed to his current position in April 2014. He is responsible for identifying and developing existing or emerging growth opportunities on a global basis with strategic partners in new markets that deliver customer-focused solutions, long-term value and new sales opportunities for Christie®.
Previously, as Vice President, Entertainment Solutions, Craig was responsible for Christie’s corporate strategy for digital cinema as well as developing strategic relationships with Hollywood studios, post-production facilities, commercial cinema exhibitors and other cinema related technology provider companies.
Craig has held positions with Christie since 1997 including senior director, business development and cinema sales, where he secured the largest equipment sale in the company’s history. Craig was also the director of marketing for the company’s successful mechanical film projectors including the award-winning EPIC projectors. Prior to joining Christie, Craig was general manager and vice president of operations at Westrex® where he negotiated the asset purchase of Westrex’s electronic film projection technology to Christie.
Craig holds a bachelor of arts in Political Science with an emphasis in international relations and in business administration from the University of California, Los Angeles.