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Dale was promoted to his current position in April 2014 and is responsible for overall sales for Christie® in The Americas, Asia Pacific, Europe, Middle East and Africa (EMEA).
Dale joined Christie in 1990 as a marketing manager, later moving into roles in sales management, marketing and general management. In 2000, he was appointed vice president, Europe, Middle East, Africa and was responsible for the business development and management of the sales team across all Christie business units. Previous to Christie, Dale worked for Hewlett Packard, Reflex and Xerox in sales and marketing roles.
Dale is a member of the Chartered Institute of Marketing.