Press release

Allure, A Christie Company, announces new ‘out of the box’ video wall packages for cinema, retail and other venues

ATLANTA – (April 12, 2016) – Allure, a Christie Company, and a leader in providing engagement and transaction technology solutions, has launched a new set of custom, “out of the box” Video Wall packages designed to make implementation easier, quicker and more cost effective, all while offering a choice of top quality displays, warranties and installation services. Meeting the highest standards of quality and performance that are the hallmark of every Allure and Christie solution, these new video wall packages offer dynamic digital content creation options, the choice of brilliant 4K or LED technology, and faster project installations.

Ideal for a wide range of environments and applications, packages start at four displays and include as many as 25 displays designed to transform high traffic areas such as retail spaces, lobbies, and stadium concourses into highly engaging destinations that increase audience dwell time and drive revenues. Driven by the powerful Allure Content Management System (CMS) software, high impact messages can be remotely distributed, scheduled and delivered to guests. Increasingly being installed in many retail environments including movie theatres and cultural attractions, these digital destination points attract consumers and immediately turn unused or underutilized wall spaces into revenue generators.

“Today’s digitally-driven audience demands complete and connected brand experiences, from the moment they step inside an environment to the moment they leave,” said Brandi Kler, Senior Vice President of Product at Allure, a Christie Company. “The opportunity for retailers, theatre owners, restauranteurs and others to completely transform their often under-utilized spaces can offer significant benefits that include stronger brand loyalty and enhanced profits. Now it’s easier and more affordable with Allure’s new, ‘out of the box’ packaged offerings.”

Delivered and installed by Allure project management and installation services, these new video wall packages are pretested and feature dynamic content produced by its award-winning creative services team. They include all hardware components and everything needed for a successful and long-life deployment. Allure has installed video walls in major venues that include stadiums and arenas, convention centers, theatre circuits, and more, as retailers are increasingly targeting a new generation of tech-savvy consumers with more dynamic, experiential signage solutions that connect brands and products at points of influence.

Visit the Allure website at http://allure-christie.com/digital-signage/ to learn more.

About Allure, A Christie Company

Allure visual communication and retail transaction solutions connect brands and products with consumers at points of influence and purchase in a variety of retail environments. As a result of the recent acquisition of Allure by Christie, the Christie Experiential Network has now become part of Allure, adding an experiential media network offering for exhibitors, advertisers and consumers which brings together dynamic and engaging digital experiences to drive new revenue streams and create differentiated brand experiences. The company’s suite of intelligent solutions integrate advanced analytics, exceptional creative, software, and hardware with business applications to deliver engaging data-driven experiences, activate brands and achieve desired business outcomes. Allure software and services power more than 25,000 networked displays and devices. Visit www.allure-christie.com for more information.

About Christie

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com for more information.

“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
Other company and product names may be trademarks or trade names of their respective owners.