Press release

Allure, A Christie Company to showcase world’s first intelligence-driven Digital Signage for the Restaurant Industry at Restaurant Leadership Conference 2017

ATLANTA- (April 10, 2017) - Allure, A Christie® Company (Allure), and the market leader in activating brands, environments, and experiences is pleased to announce the debut of Allure AutoFocus, its revolutionary new advanced content automation technology for digital signage and devices to fast casual and quick serve restaurants at the annual Restaurant Leadership Conference (RLC) this month. Allure AutoFocus enables operators and owners to drive consumer behavior and revenue by automatically adapting the digital messages in real-time response to the operating environment and conditions.

Proven to grow revenues and reduce operating costs at the now more than 2,000 stores where Allure AutoFocus is in use, Brian Whitney, SVP Sales for Allure, stated, “I am very excited to showcase this innovative technology to the leaders from the restaurant industry at RLC. Allure AutoFocus is built from the ground up for Fast Casual and Quick Serve Restaurants to deliver dynamic messaging based on a highly adaptive and intelligent rules engine.”

As a configurable rules engine with multiple data feeds, AutoFocus is set to prioritize, configure and present digital content elements without the need for human oversight to manage content changes. AutoFocus does this by working with existing systems such as point-of-sale, inventory, kitchen management and even external sources such as weather, news and other RSS feeds. The engine applies a series of relational algorithms that drive the Allure Content Management System with the what, when, where, why and how content is presented on any digital display or device on any digital network.

Allure AutoFocus deployments continue at an accelerated pace with introduction of this revolutionary technology to various market verticals both domestically and internationally throughout 2017 and beyond. For more information, demonstrations, or to express interest in AutoFocus pilot testing opportunities, please contact Brian Whitney or a member of the Allure team at booth #229.

The Restaurant Leadership Conference will be held at the JW Marriott Phoenix Desert Ridge Resort & Spa located in Phoenix from April 9 - 12, 2017.

About Allure, a Christie Company

Allure visual communication and retail transaction solutions connect businesses, brands and products with their consumers at points of influence and purchase in a variety of environments. Leveraging dynamic digital signage integrations to drive new revenue streams and create differentiated brand experiences, the company’s suite of intelligent solutions integrate advanced analytics, exceptional creative, software, and hardware with business applications to deliver engaging data-driven experiences, activate brands and achieve desired business outcomes. Allure software and services power more than 25,000 networked displays and devices that activate brands, environments and experiences…digitally.

About Christie

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit

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“Allure”, “Christie”, and the “Christie Experiential Network” are trademarks of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
Other company and product names may be trademarks or trade names of their respective owners.