Press release

Allure, a Christie Company, Debuts in Europe with Automated Digital Signage Content Platform for the Cinema Industry

Atlanta, GA. - (June 13, 2017) - Allure, A Christie® Company (Allure), the market leader in activating brands, environments, and experiences digitally, will unveil its data-driven, advanced content automation platform for Digital Signage (DS) to exhibitors June 19-22 at CineEurope 2017 in Barcelona, Spain.

Initially introduced in the US at CinemaCon in February 2017, this exclusive software platform from Allure enables exhibitors, retailers and other foodservice operations of any form to drive consumer behavior and revenue by automatically adapting and changing digital content and messages in real-time in response to any number of business-related factors or conditions such as; point-of-sale data, inventory levels, ticket sales, guest demographics, weather feeds, and more. Added to turnkey end-to-end hardware, software and service availability, Allure digital signage solutions and integrations enable cinema operators world-wide to identify revenue opportunities, drive consumer behavior in those directions and improve guest experience all the while.

“Our deployments in the US have been thoroughly tested and proven to bring an increase in ROI, we’re excited to unveil this revolutionary technology to Europe, Middle East, and Africa,” said Craig Chapin, president of Allure. He continued, “This automated, data-driven Digital Signage solution leverages multiple data sources and applies pre-established rules customized to the individual circuit to output digital content that drives revenue for exhibitors.”

The 26th edition of CineEurope is expected to bring more than 3000 cinema exhibition and distribution professionals from Europe, Middle East and Africa (EMEA) and the rest of the world to Barcelona to view exclusive content from upcoming theatrical releases, get exposure to the latest cinematic technologies, products, and services, and network with industry professionals.

For more information, demonstrations, or to express interest in Digital Signage pilot testing opportunities, please contact Allure at info@allure-christie.com. Or visit us at the Christie Booth at CineEurope 2017 in Barcelona, Spain (June 19-22, Barcelona International Convention Center, Main Exhibition Hall - Suite D).

About Allure, A Christie Company

Allure visual communication and retail transaction solutions connect businesses, brands and products with their consumers at points of influence and purchase in a variety of environments. Leveraging dynamic digital signage integrations to drive new revenue streams and create differentiated brand experiences, the company’s suite of intelligent solutions integrate advanced analytics, exceptional creative, software, and hardware with business applications to deliver engaging data-driven experiences, activate brands and achieve desired business outcomes. Allure software and services power more than 25,000 networked displays and devices that activate brands, environments and experiences…digitally.

About Christie

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com.

Follow us:
Twitter.com/christiedigital
Facebook.com/christiedigital
Linkedin.com/company/christie-digital-systems
Youtube.com/christiedigital
Instagram.com/christiedigital
Vimeo.com/christiedigital

“Allure”, “Christie”, and the “Christie Experiential Network” are trademarks of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries. Other company and product names may be trademarks or trade names of their respective owners.