Press release

Christie Experiential Network Signs Exclusive contract with Brenden Theatres

Allure and its Experiential Media Network continue expansion into top DMA’s offering advertisers more consumer impressions

NEW YORK CITY – (October 20, 2016) – Allure, a Christie Digital Systems USA, Inc. company, and its Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is proud to announce the signing of an exclusive digital advertising contract with Brenden Theatres. With this addition of Brenden Theatres’ innovative sites, CEN is now present in 76% of the Top 25 DMAs, and is proud to include San Francisco, Denver, Salt Lake City, Las Vegas, and Sacramento within its dynamic experiential advertising network footprint.

CEN, the world’s first experiential media network in theaters, is fueled by its game-changing and highly engaging mix of brand-interactive content, mobile-enabled interactions, and pure wow-factor – theater owners, brand agencies and advertisers are experiencing digital in-venue environments that connect with consumers like never before due to its unique ability to deliver immersive digital environments featuring large format high definition digital content displayed on eye-catching signature video walls and interactive multi-touch displays, as well as through beacon-enabled displays that can interact with viewer’s mobile devices through mobile apps and social platforms.

Johnny Brenden, President and CEO of Brenden Theatres, said, "As a luxury theatre owner, creating a first class experience for our guests is a priority. Superior customer service, reclined leather seats and a Cinema Cafe with craft beers and bistro-style food are great additions to a “luxury” movie going experience. Adding the Herringbone “Hero” Wall and Digital Poster Cases in our theatre lobbies has truly created a dynamic and engaging experience for our patrons. They are perfect for delivering ultra-rich and high definition content making our theatre a one-of-a-kind VIP experience.”

Kevin Romano, EVP Global Media at Allure, said, “We’re very excited to have Brenden Theatres join the Christie Experiential Network. We are looking forward to working closely with their team to leverage our platform to bring a new level of energy, engagement, and entertainment, to movie-goers in their theatre lobbies. CEN’s deep understanding of the movie theater business and our unique blend of experiential digital technologies enables us to help exhibitors generate incremental revenues and highly differentiated experiences.”

About Allure and the Christie Experiential Network

Allure, and CEN activate brands, environments and experiences digitally by connecting brands advertisers and consumers at points of influence and purchase in a variety of retail environments. Their Experiential Media Network installations feature interactive and 3D content delivered on brilliant, animated Digital Posters and Experiential Displays, ranging from stand-alone units to award winning Hero Walls with digital panels arranged in an 8-foot high by 14-foot wide herringbone pattern. Incorporating NFC, Blue Tooth technology and more, content comes alive and immerses viewers with interaction opportunities including gamification and more. Leveraging its intelligent, innovative and interactive data-driven solutions through analytics, exceptional creative, powerful software, and cutting-edge hardware the organization offers business applications that deliver engaging consumer experiences and achieve desired business outcomes. Learn more at www.allure-christie.com.

About Brenden Theatres

Brenden Theatres currently operates nearly 100 screens of “Movie Magic” in Northern California, Southern Nevada, Arizona and Colorado. Mr. Johnny Brenden is the owner, President and CEO of the Brenden Theatre Corporation. He comes from a family with a long history in Motion Picture Exhibition; his grandfather, Mr. Ted Mann, was a pioneer of the theatre exhibition industry who built and operated the former Mann Theatre Corporation. In May 1990, Johnny started the Brenden Theatre Corporation by opening his first movie theater in the City of Pittsburg near Walnut Creek in Northern California. Lear more at www.brendentheatres.com.

About Christie

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.

Christie Experiential Network’s deployments are designed to create dynamic and engaging consumer experiences. Featuring touch screen and image capture technology, these signs support brand advertising, promotions and even gamification. Ad campaigns can also incorporate feedback mechanisms that go beyond exposures to include responses and links to social media. Lear more at www.christiedigital.com.

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