New York, NY – (February 13, 2017) - The Christie® Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is proud to announce the signing of an exclusive digital advertising contract with Studio Movie Grill.
CEN, the world’s first experiential media network in movie theatres, is fueled by its game-changing and highly engaging mix of brand interactive content and mobile-based interactions. The network connects theatre owners, brands, agencies, advertisers, and consumers with its unique digital in-lobby environments. The network provides 100 percent coverage of the movie-going audience; delivering multiple exposures and higher dwell times during their visit to the theatre.
Kevin Romano, EVP Global Media says, “We are very proud to have Studio Movie Grill in the Christie Experiential Network. They operate fantastic theatres and are at the forefront of the cinema-dining experience. We are thrilled to be integrating our interactive displays in Studio Movie Grill’s theatre lobbies and entryways to enhance the movie-going experience and deliver impactful advertising and promotional content to their guests.”
Studio Movie Grill will significantly increase CEN’s network by expanding into seven additional markets. This brings CEN’s total footprint to 155 theatre locations covering 9 out of the top 10 and over 75 percent of the top 25 designated market areas (DMA’s) for media by Nielsen (NYSE: NLSN).
"It’s great to be partnering with an exceptional industry leader like Christie. We are looking forward to installing their Experiential Network across our circuit especially our newest Lincoln Square Theatre in Arlington, TX," said Brian Schultz, CEO, and founder of Studio Movie Grill. "Their unique digital interactive displays will provide an excellent platform to inform and entertain our guests from the moment they walk into our lobbies," he added.
About the Christie Experiential Network
The Christie Experiential Network draws upon Christie’s more than 85 years of experience in the exhibition industry to create the first fully-integrated, dynamic and immersive digital out-of-home network that connects brands and Hollywood studios with today’s sophisticated consumers. CEN provides a dynamic platform for advertisers to increase their reach and engage consumers by delivering content through their versatile Ayuda content management system to brilliant digital and experiential displays. Theatre operators benefit from Christie’s well established national network of service technicians and 24/7 Operations Center to ensure all systems are running smoothly. Christie manages all aspects of the network including sales, content creation, interactive programming, deployment, nationwide monitoring, and maintenance.
About Studio Movie Grill
Studio Movie Grill, the leader in in-theatre dining exhibition and named to Inc. Magazine’s 35th Annual List of Fastest-Growing Private Companies, has modernized the traditional movie-going experience by combining first-run movies with full-service, in-theatre dining. Since 2000, Studio Movie Grill has swiftly grown to 24 locations in 9 states. Its long-standing Special Needs Screenings and Chefs for Children community programs continue to help local families. Studio Movie Grill ranks #1 in box-office for in-theatre dining concepts.
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market with some of the world’s most advanced projectors, complete system displays, and cinema audio solutions, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com for more information.
“Allure”, “Christie”, and the “Christie Experiential Network” are trademarks of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries. Other company and product names may be trademarks or trade names of their respective owners.
Other company and product names may be trademarks or trade names of their respective owners.