Press release

Cinemex, World’s Sixth Largest Cinema Chain, Taps Christie Experiential Network and Allure for Digital Signage Expansion into the US

New York, NY - (March 28, 2017) - The Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, and Allure, a Christie Digital Systems USA, Inc. company, are proud to announce the deployment of their fully integrated digital lobby platform at CMX Brickell City Centre in Miami, the first US site for the Cinemex theatre chain. This deployment offers CEN’s cutting-edge technologies that include content management, advertising sales and enhanced software solutions for interactive lobby displays, food & beverage, Digital Box Office and Auditorium signage.

CEN, the world’s first experiential media network in theaters, will manage the installation, creative development, content management, and advertising sales for a broad range of dramatic displays including an LED Super Wall that is 12 feet high and 36 feet wide, driven by the Christie Spyder X20 platform. Allure, the industry leader in innovative digital solutions for Box Office, Concessions, and Directional Displays, will drive the installation and software platforms for the CMX box-office and food & beverage displays.

“Entering the U.S market has been an important milestone for our brand and Miami’s new Brickell City Centre presented itself as the perfect location to make our debut,” said Carola Fernandez, Marketing Director of CMX. “We’re excited to partner with Allure and CEN to not only continue our initial expansion efforts to nine new locations across the country, but also to further enhance CMX’s VIP cinema experience among movie-goers in the U.S.”

Kevin Romano, EVP Global Media at CEN, said, "We are thrilled with our exclusive agreement to deploy CEN’s interactive lobby advertising network with CMX as they expand their circuit into the top 15 DMA’s in the US, rounding out Christie’s OOH National footprint for our advertising clients and their agencies. Brickell City Centre’s digital lobby sets the stage for a memorable customer journey with mobile engagements and dynamic video as their customers relax in a club-like atmosphere.”

Craig Chapin, President at Allure, said "This partnership illustrates deployment of CEN's innovative, immersive and engaging solutions for discerning cinemagoers. Our breathtaking video walls, digital movie posters and digital content provide an ultimate experience while driving customer engagement and loyalty to another level." He added, "We are also pleased that CMX tapped into our digital solutions in this crucial step towards their international expansion."

Visitors to the CMX Brickell City Centre in Miami can now experience state-of-the-art Digital Signage solutions from CEN and Allure at CMX.

About the Christie Experiential Network (

The Christie Experiential Network draws upon Christie’s more than 85 years of experience in the exhibition industry to create the first fully-integrated, dynamic and immersive digital out-of-home network that connects brands and Hollywood studios with today’s sophisticated consumers. CEN provides a dynamic platform for advertisers to increase their reach and engage consumers by delivering content through their versatile Ayuda content management system to brilliant digital and experiential displays. Theatre operators benefit from Christie’s well established national network of service technicians and 24/7 Operations Center to ensure all systems are running smoothly. Christie manages all aspects of the network including sales, content creation, interactive programming, deployment, nationwide monitoring, and maintenance.

About CMX (

CMX, a developer and operator of state-of-the-art cinema venues, sets a new standard in the premium movie-going experience and takes “WOW” to the next level. Complete with cutting edge audiovisual technology, the CMX luxury concept offers moviegoers the ultimate upscale and relaxing experience with its high-end décor, oversized upholstered reclining seats with leather accents, in-seat as well as Grab & Go gourmet dining options and an exceptional assortment of wines and handcrafted cocktails made to order by a top mixologist in a well-appointed lounge and bar area. Featuring 10 viewing rooms, CMX brings the cinematic experience to any portable device through its extensive easy to use geo-targeted application, allowing customers to pre-purchase tickets and order food. CMX enters the US market with its first theater in Miami’s Brickell City Centre as part of its robust development plan. Future sites include: Closter Plaza (Closter, NJ), Old Orchard (Skokie, IL), Mall of America (Bloomington, MN), Cineplex 62nd & 1st (Manhattan, NYC), Gulfstream (Miami, FL), American Dream (East Rutherford, NJ) The Shoppes at Middletown (Middletown, NJ), Wrigleyville (Chicago, IL) and Wheeling Town Center (Wheeling, IL). CMX is a wholly owned subsidiary of Cinemex, the sixth largest cinema chain in the world with 309 sites, 2,671 screens and 13,000 employees.

About Allure, a Christie Company (

Allure visual communication and retail transaction solutions connect businesses, brands and products with their consumers at points of influence and purchase in a variety of environments, leveraging dynamic digital signage integrations to drive new revenue streams and create differentiated brand experiences. The company’s suite of intelligent solutions integrate advanced analytics, exceptional creative, software, and hardware with business applications to deliver engaging data-driven experiences, activate brands and achieve desired business outcomes. Allure software and services power more than 25,000 networked displays and devices.

About Christie

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit

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“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.