Press release

Christie Brings Red Carpet Magic to the World Premiere of Star Wars Episode VII: The Force Awakens

LOS ANGELES – (December 15, 2015)Christie®, a leader in creating and sharing the world's best visual and audio experiences, answered the call Monday night to bring a unique experience to guests attending the world premiere of Star Wars®: The Force Awakens™​ by providing spectacular red carpet displays.

“Disney and Christie have been sharing projection and display ideas and innovations for several years now to provide audiences with unparalleled moviegoing experiences” said Michael Kern, Disney’s VP, Special Events Production and Technical Services, “so there was no question regarding who we would enlist to provide spectacular red carpet displays to make this a special night for everyone attending.”


 

The Christie team provided technical consultation at every stage of the installation, from concept creation, to pre-staging, onsite setup and delivery. To ensure this specific live setup went well and faced with an aggressive timeline, Christie pre-configured and staged much of the equipment in the company’s Cypress, California headquarters days beforehand. Christie’s Coolux® Pandoras Box Media Servers powered a variety of displays including 388 Christie® MicroTiles® that formed a back drop to the red carpet walkway and 18 Christie LCD panels that graced the red carpet and photo locations throughout the premiere. In a world where visual and audio experiences are assuming new importance in inspiring and moving audiences, content orchestration and synchronized content delivery is paramount which is why Christie acquired coolux GmbH (‘coolux’) a year ago.

“Christie projection technologies have powered some of Disney’s most famous world premiere events, including “Pirates of the Caribbean” and “High School Musical,” so it was totally in keeping with our commitment to our esteemed customer to pull out the stops to support the premiere of Star Wars: The Force Awakens,” said Sean James, vice president, Christie Global Professional Services.

And in November 2012, an alliance between The Walt Disney Company, Barneys New York, and Christie brought the world of high fashion to life in brilliant colors, with multiple configurations of 425 Christie® MicroTiles® lighting up the windows of Barneys New York flagship store at 660 Madison Avenue, for their “Electric Holiday” display.


 

“That’s where we first fell in love with the Christie MicroTiles – with their high resolution, shallow depth, virtually seamless canvas and true-to-life image quality – so we were eager to include them in the red carpet backdrop for one of our biggest premieres,” said Michael Kern.

(The Walt Disney Studios in October 2013 signed Christie to provide the latest digital cinema technologies and a variety of professional services for The Walt Disney Studios’ production, post-production, screening rooms and premieres. Christie provides Disney’s Digital Studio Services Team with round-the-clock support for their digital cinema facilities.)

Within the El Capitan, which features Dolby Vision and Dolby Atmos®, the premiere magic continued in delivering a spectacular image and sound experience to audience members. In keeping with its unique position of working with cinema giants such as Disney, Christie also worked closely with Dolby in co-developing the new proprietary HDR and wider color gamut technology that leverages customized, high-frame-rate (HFR) capable Christie 4K laser projection heads to deliver the unparalleled visual excellence of Dolby Vision.

About Christie

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays and audio solutions, Christie is recognized as one of the most innovative technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, and captivating sound. Visit www.christiedigital.com.

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