SHANGHAI – (December 3, 2015) – Christie®, a leader in creating and sharing the world's best visual and audio experiences, is showcasing leading visual solutions for the media and entertainment industry at the NAB Show Global Innovation Exchange, which takes place at the Shanghai International Convention Center (SICC), from December 3-4.
The event, jointly organized by the National Association of Broadcasters (NAB), NAB Show and the National Base for International Trade-International High Tech Cultural Device Cluster (TCDIC), is attended by leading broadcast, media and entertainment executives from around the world who will discuss and promote innovations in areas such as next generation cinema technologies, broadcast IT, and end-user display technologies for the Chinese market. Participants will have the opportunity to meet and network with major global brands, visit new-to-market product demonstrations and tabletop exhibits.
“The NAB Show Global Innovation Exchange, held for the first time in Shanghai, is an ideal platform for members from the global media and entertainment industry to network and connect, and we’re pleased to demonstrate how our latest visual solutions can add value to multiple applications,” said Jason Pei, director of sales, Christie China. “The various Christie products featured cater to different needs and budgets, and are ideal for use in media organizations.”
Lin Yu, vice president, Christie Asia Pacific, added, “The media and entertainment industry in China has grown by leaps and bounds in recent years, particularly for live events and cinema box office. This has resulted in an increased demand for technologies such as visual and audio solutions. In this regard, the TCDIC has made much contribution to this industry and we are delighted to express our committed support for this event. At Christie, we have the world’s best visual display and audio technologies, engineering expertise and guaranteed quality to successfully implement the most advanced display systems to suit every need and budget. I’m confident that our visual solutions showcased at the NAB Show Global Innovation Exchange can deliver the performance, dependability and value for our customers.”
As the event’s Gold Sponsor, Christie is showcasing exciting visuals on a 5-meter wide screen in the SICC ballroom with two edge-blended Christie Mirage WU14K-M 3DLP® projectors well-known for their reliable performance, long lamp life and enhanced flexibility. Complementing the Mirage WU14K-M projectors is the cutting-edge Christie Vive Audio™ cinema audio solution, which utilizes ribbon driver speakers, subwoofers and Class D amplifiers. Installed components include LA1 screen channel speakers, LA3S surround speakers, S115 and S118 subwoofers, as well as CDA2 and CDA5 Class D amplifiers configured to deliver 5.1 surround sound. This visual and audio demonstration is widely expected to be a crowd puller during this two-day event.
The eye-catching Christie booth (No. 13) features multiple screens to deliver the maximum visual impact. On display are two vibrant FHD651-P 65-inch LCD flat panels arranged in landscape and portrait formats for presenting dedicated Christie Entertainment Solutions videos and contents. Slim and elegant, the FHD651-P is the perfect choice for digital signage, meeting room displays or electronic whiteboards. The LED edge-lit professional LCD display provides superior touchscreen performance, ProAV functionality and commercial-grade reliability in a sleek, easy-to-integrate package.
Media professionals looking for visuals solutions that deliver excellent image quality, reliability and flexibility can check out an array of the award-winning Christie® MicroTiles®. Arranged in a skyscraper configuration, they are capable of displaying highly engaging content that will captivate visitors and turn heads in the world of digital display technology. With their ultra-high resolution images, color fidelity and saturation, Christie MicroTiles are well-suited for a variety of media and entertainment applications.
Besides the dazzling visuals at the booth, Christie will deliver a presentation titled Media Display Trends for Experiential Environments, which will take place at the Yellow River Hall, SICC, on December 3 at 2:30 p.m. Delivered by Ken Wheatley, Director of Sales, Christie Asia Pacific, the presentation will focus on how the development of media display technologies has opened doors to new possibilities for experiential environments. From resorts to themed entertainment and fascinating old buildings, media displays have redefined the sense of immersion and envelopment for the guest and spectator by creating powerful, shared visual experiences.
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognised as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.
Christie® is a registered trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
DLP® is a registered trademark of Texas Instruments.