Press release

MZC Quanjing Cinema becomes first Christie Vive Audio cineplex in Inner Mongolia Autonomous Region

BAOTOU, China - (March3, 2017) - Christie®, a leader in creating and delivering the world’s best visual and audio experiences, announced that MZC Quanjing Cinema is the first cinema complex in China’s Inner Mongolia Autonomous Region to be fully equipped with the innovative Christie Vive Audio, the cinema industry’s only purpose built line array speaker solution.

Located at Bojingwan in Baotou City, the cineplex consists of 8 halls, including a Dolby® Atmos® certified flagship auditorium in Hall 2, as well as specially configured auditoriums for couples and children. Each hall is stylishly furnished with contemporary motifs to suit the taste of customers from diverse age groups. Besides being pampered with supremely comfortable seats similar to those found in premium auditoriums, patrons can also enjoy free WIFI access and are served by a highly efficient online ticketing system.

 

A Christie CP2230 projector and Vive Audio Class D amplifiers (above left) are used for the flagship Hall 2 auditorium (above right) featuring Dolby Atmos® sound technology

 

Explaining why the cinema chain has chosen Christie’s cutting-edge audio solution, Guorui Liu, Technical Supervisor, MZC Quanjing Cinema, said, “Christie Vive Audio has impressed us not only with its robust system design, but also its capability to unleash the full potential of digital cinema. In addition, its unique ribbon driver technology is clearly more superior in delivering the best cinema sound experience compared to other cinema audio products.”

Junming Kang, General Manager, MZC Quanjing Cinema, commented, “We want our customers to have an exceptional experience when visiting our cinemas and Christie Vive Audio perfectly suits our requirements. I’m pleased to note that we’ve made the right decision as many of our patrons are highly impressed with the sound quality. Even without much advertising and promotional activities, people are still drawn to our cinemas through positive word of mouth. The attendance rate at MZC Quanjing Cinema has absolutely exceeded our expectations.”

The Christie Vive Audio components installed in MZC Quanjing Cinema include LA Series line array, surround and ceiling surround loudspeakers for Halls 1 to 5, LS Series screen channel and surround loudspeakers for Halls 6 to 8. In addition, all auditoriums are fitted with S118 and S218 subwoofers for bass management, as well as CDA2 and CDA5 Class D amplifiers. The end result is highly immersive cinema sound known for delivering exceptional power and performance.

 

Above left: A luxuriously furnished auditorium powered by Christie Vive Audio LS Series loudspeakers
Above right: Christie Vive Audio CDA2 and CDA5 amplifiers in action

 

By combining the superior sound quality of ribbon driver technology with the precise directional performance of line array loudspeaker design, Christie Vive Audio enables cinema exhibitors to benefit from accurate reproduction of today’s digital cinema audio formats.

A number of cinema-goers have applauded MZC Quanjing Cinema for offering a highly immersive movie-listening experience with clear and discrete sounds from various directions. A member of the audience commented, “When watching an action movie like The Great Wall, I feel as if the growling monsters are just crouching next to me… ready to pounce. The acoustics are so realistic!”

Besides the Vive Audio systems deployed in all 8 auditoriums, 5 halls in MZC Quanjing Cinema are equipped with Christie Solaria Series digital cinema projectors comprising the CP2208, CP2215 and CP2230 models, all of which provide the best in both conventional and premier movie experiences.

“We are thankful to MZC Cinema for placing their trust in our cinema solutions, and we’re also delighted that audiences are impressed with the visuals and audio installed in MZC Quanjing Cinema,” said Jason Pei, Deputy General Manager, Christie China. “Christie Vive Audio is designed to immerse audiences in the full bandwidth of today’s highly-detailed cinema audio formats and bring the ultimate cinema sound experience to all auditoriums. The positive feedback from movie-goers is the best promotional tool we can get, and this also benefits exhibitors such as MZC Cinema. I look forward to more collaboration between MZC Cinema and Christie.”

Lin Yu, Vice President, Christie Asia Pacific, added, “We are very pleased to work with MZC Cinema in providing the best cinematic experience to movie audiences in Inner Mongolia. I’m heartened that our leading-edge, cinema specific audiovisual solutions, such as Christie Vive Audio, has been instrumental in providing high quality entertainment to audiences. As a trusted supplier of cinema solutions to a number of leading exhibitors around the world, I’m confident that our Vive Audio and Solaria Series projection systems can continue to meet the needs of MZC Cinema, and help increase their box office revenues.”

Christie Vive Audio provides a hyper-accurate audio experience and unlocks the full dynamic range of the DCI digital cinema audio and is compatible with the leading immersive and surround audio formats in the market. The complete solution deploys unique ribbon driver technology in a single-enclosure line array design, purpose-built for cinema environments. Christie Vive Audio system continues to establish its reputation worldwide as the next standard in immersive sound for cinema.

About Christie

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com.

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