Press release

Hear ‘Star Wars: The Force Awakens’ as Cinecittà unveils the world’s biggest Christie Vive-Audio Installation

Wokingham, United Kingdom – (December 15, 2015) – Big, bigger, Cinecittà - Germany's largest multiplex cinema in Nuremberg is getting the most powerful Christie® Vive Audio installation in the world, in time for the global opening of 'Star Wars: The Force Awakens' on December 17th. And it's a fittingly futuristic setting and installation for one of the most awaited films of the year.

CINEMAGNUM, the former IMAX theatre, which houses Germany's largest screen at 600m², plus a giant 30 ton sliding dome screen, now has Christie Vive Audio with Dolby Atmos. The domed auditorium is one of 22 auditoria screens, most of which are dug deep beneath the streets of old town. Planning, supply and installation was carried out by Christie partner ECCO Cine Supply and Services GmbH from Hilden near Dusseldorf (D).

The impressive Vive Audio installation utilizes the complete Christie LA5 speaker series for stage, surround and overhead speakers (LA5, LA5S, LA5C). Chris Connett, Market Development Manager for Christie Vive Audio in EMEA, explains: "Our 6" ribbon driver technology, used in all of our LA5 series speakers, guarantees optimal coverage throughout the auditoria with perfect sound reproduction in each of the 524 seats."

"Due to the size and volume of this auditorium, we had to overcome a number of design challenges," Chris continues. "One was that the domed ceiling had to maintain its ability to move position while also ensuring the sound from our line arrays still gave excellent coverage to every seat. To get this right was a challenging experience, even after 16 years in cinema audio. Cinecittà had been looking for a solution for this unique theatre for quite some time. I am confident Vive Audio delivers in what has to be the most impressive Cinema in Europe."

The Cinecittà complex is not just known for its impressive underground architecture but for introducing new technologies. For example, it was the first cinema in Germany that was completely THX-certified. And, regarding D-cinema, Nuremberg was also at the forefront: exactly ten years ago, the first digital cinema screenings were shown at Cinecittà for another Star Wars premiere, "Revenge of the Sith".

With the “Star Wars: The Force Awakens”, Wolfram Weber, owner and manager of the Cinecittà (who incidentally built himself an apartment on the top of the complex) has again employed the latest technology in order to offer an unrivalled cinematic experience: "We always try to offer our visitors something special. This means for us to show premium content on the highest technical level. Cinema has to reinvent itself again and again to stay in the race today in completion to the numerous entertainment offers out there. With Vive Audio in combination with Dolby Atmos the audience experiences the film in a way, you can't experience at home – that's only possible in cinema," concludes Weber.

Thomas Rüttgers, managing director of ECCO Cine Supply and Services GmbH, adds: "We are very pleased to be a partner within this reference project. Christie's Vive system emphasizes the atmosphere of this unique theatre hall and revaluates the cinematic experience for each individual visitor again and again."

"Christie Vive Audio was designed to bring cinema audio quality in line with the advances we have seen in visual technology," says Christie's Chris Connett. "We've seen many cinemas across EMEA and globally gear up for Star Wars and look forward to our 350th Vive Audio system by the opening of Star Wars® Episode VII: The Force Awakens on December 17, 2015.”

About Christie

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

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