WOKINGHAM, UK – (September 26, 2015) – Poland’s largest cinema operator, Helios, is the latest cinema chain to embrace a fully immersive large-format experience, opening a new multiplex in Lodz with 4K visuals along with Christie’s revolutionary Vive Audio with Dolby Atmos.
“Internationally, exhibitors like Helios are recognizing that cinema has evolved and digital audio championed in the 1970s needs to advance again to match the new levels of visual excellence and immersion we can offer today,” said Adil Zerouali, director of cinema for Europe, Christie. “It’s fitting that the new Helios complex is in a city famous as being the Polish center of cinematography, because the audiences here will get a world class experience.”
The new flagship multiplex in Sukcesja Retail Park has nine screens with 2,000 seats and engages visitors the minute they walk in the lobby with air-touch screens where they can watch the latest trailers or see old cinemas of Lodz while enjoying coffee in cosy seating areas. Helios is also extending Vive Audio to Wroclaw and other cinemas. “Our new Helios Cinema in Sukcesja Retail Park is the most modern cinema on the market,” said Tomasz Jagiello, CEO of the Helios chain.
Helios specified Christie CP4230 projectors in four main auditoria, including the premier Baltyk screen. The smaller auditoria feature a variety of Christie Solaria Series DLP Cinema® projectors for 2D and 3D entertainment, which provide a fully immersive, affordable cinema experience from smaller to larger screens. Christie Vive Audio™ systems and Dolby Atmos power every auditorium.
“Thanks to cinema technology leaders Christie and Dolby, our customers will enjoy the very best 4K cinema experience (four times more pixels than standard), the brightest projected images and near perfect sound reproduction, at the correct volume, wherever they sit." continued Jagiello. "For anyone who loves cinema, it's an unmissable experience."
Christie’s Vive Audio was designed specifically for cinema with a combination of ribbon driver technology for near-perfect sound reproduction, and the single enclosure line array speaker for uniform sound at the right volume in all seats. Vive Audio’s precision also allows for high frequency sounds - usually unheard - and clear speech.
“Helios have invested in very high specifications, with five dedicated screen channels (rather than the usual three and 16 overhead speakers) and a special parabolic line array unique to Christie Vive Audio,” said Zerouali. “It is a great combination used in conjunction with Dolby Atmos.”
The grand opening of the new Helios complex in Lodz on September 25 is timed to show the launch of ‘King of Life’ which is the first Polish film made for Dolby Atmos sound. The director and actors from the film will be at the first screening along with some VIP guests and members of the public.
Helios will use the nine screens to offer something for everyone with a huge repertoire of films. Apart from Box Office blockbusters, there will be a program of special showings, such as Women’s Cinema, Night Movie Marathons and Cinema for Connoisseurs as well as special events for the Helios for Kids project. Helios has 35 cinemas across Poland and puts customer satisfaction high on the agenda with the brand being awarded the title of ‘Superbrands Created in Poland 2013/2014’ in the 'Free time' category.
The new cinema and the planned series of upgrades to follow around the country reflect Helios’s position and market view.
“Regular investment in new technologies is extremely important to our company; our core principle is to always introduce the newest world technology to bring our spectators the sound and image quality crucial for shows of the highest level,” concluded Jagiello. “We are the only cinema in Poland who can offer the Vive Audio system. We also have an audio description system which enables disabled people to participate in a thrilling cinema show experience.”
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio Inc. Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognised as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centres to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christieEMEA.com.
“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
Dolby Atmos is a registered trademark of Dolby Laboratories.