Press release

National Amusements Inc. selects Allure, a Christie Company, to add Digital Menu Boards to recently deployed Christie Experiential Network installations

Atlanta, GA - (March 28, 2017) - Allure, a Christie® company (Allure), and leader in activating brands, environments and experiences digitally, announced it has been selected by National Amusements Inc. (NAI), to provide its advanced and comprehensive suite of digital menu board software solutions to the entire circuit of NAI theatre locations in the United States. This agreement is the latest in NAI’s partnership with Allure and Christie, expanding a digital footprint that began with immersive interactive advertising and marketing solutions installed through lobby areas with the Christie Experiential Network (CEN).

This newest agreement will replace existing digital concessions displays with new Allure DMB software and content at 25 locations, providing its theatres with dynamic and engaging Digital Menu Boards (DMBs) designed using Allure’s exclusive data-driven optimization process, which has been proven to drive sales lift and improve ROI.

"We have been very pleased with the initial rollout of Allure and its Christie Experiential Network. Our decision to partner again with Allure to provide our Digital Menu Board solution is based on their unique ability to demonstrate and measure Return-On-Investment using data-driven signage. After a review of the market we believe Allure’s strategy best aligns with our goals to increase revenue while continually seeking innovative improvements to the customer experience,” said Joe Mollo, Senior Vice-President and Chief Information Officer for National Amusements.

Once deployment of the Allure DMBs is complete, NAI theatres will feature an industry-leading digital experience for their patrons - incorporating innovative touch screens, focused sound, image capture, and location-based technology into display presentations ranging from 65″ Interactive Digital Posters and HD Digital Poster Standees to 84″ Interactive Display Units, the signature CEN Herringbone Hero Video Wall and optimized DMBs throughout its locations. "We’re excited to continue our long partnership with the team at NAI,” said Brian Whitney, SVP of Global Sales at Allure. “Their vision for excellence aligns with ours and we look forward to helping them deliver on their goal of exceptional customer experiences by enhancing the digital media in their locations,” Whitney added.

The teams at Allure and NAI are nearing completion of this rollout, which is expected to be completed in April of 2017.

About National Amusements, Inc.

National Amusements, Inc. is a leading circuit of upscale movie theaters across Massachusetts, Rhode Island, Connecticut, New York, New Jersey, and Ohio. A world leader in the motion picture exhibition industry, it operates more than 935 movie screens in the U.S., U.K., Brazil and Argentina. National Amusements delivers a superior entertainment experience in theaters around the world under its Showcase, Multiplex, SuperLux and Cinema de Lux brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service and is the parent company of both Viacom and CBS Corporation.

About Allure, A Christie Company

Allure visual communication and retail transaction solutions connect businesses, brands and products with their consumers at points of influence and purchase in a variety of environments. Leveraging dynamic digital signage integrations to drive new revenue streams and create differentiated brand experiences, the company’s suite of intelligent solutions integrate advanced analytics, exceptional creative, software, and hardware with business applications to deliver engaging data-driven experiences, activate brands and achieve desired business outcomes. Allure software and services power more than 25,000 networked displays and devices that activate brands, environments and experiences…digitally.

About Christie

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit

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“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.