Press release

Sasaki Kogyo selects Christie RGB laser projection system for its largest-screen theatre in Cinema Sunshine Aira Multiplex

Xebex Inc. to provide installation and monitoring services for Japan’s first theatre to feature Enhanced Wavelength Diversification (EWD); unique to Christie RGB systems

CINEMACON 2017/Las Vegas, NV - (March 28, 2017) - Christie® is pleased to announce that Cinema Sunshine Aira Theatre, owned by Sasaki Kogyo Co. Ltd., will deploy the advanced Christie CP42LH RGB laser projection system in April to delight movie-goers wanting the ultimate 3D viewing experience.

A state-of-the-art Christie enhanced wavelength diversification (EWD) system, comprising a single 3DLP® 4K RGB laser projection head and an EWD laser light farm with fiber-optic delivery will be fitted in Auditorium 5 of Cinema Sunshine Aira Theatre.

“Sasaki Kogyo is committed to always installing the latest, most innovative technologies and that is why we chose the Christie system, which represents the pinnacle of laser-illuminated projection, as it delivers the brightest images, the truest colors and the most superior 3D movie experience currently available,” said Takehiko Sasaki, Executive Vice President, Sasaki.

“Xebex is proud to have helped scope out the plan and deliver a superior solution to Cinema Sunshine Aira Theatre,” said Akikazu Dempoya, President, Xebex Inc.

“The Christie system will illuminate a 16 by 7 meter Cinema Sunshine Aira Theatre screen with 30,000 Lumens,” confirmed Susie Beiersdorf, Christie. “We congratulate Sasaki Kogyo and our partner Xebex for choosing this industry-leading product to provide a superior image to their customers.”

The Cinema Sunshine Aira project will boast nine screens when completed, offering 1,288 seats, with an anticipated annual attendance of 300,000-plus. Auditorium 5 will be premium theatre, aptly named BESTIA, for its delivery of the BEST Immersive Audiovisual experience. A DTS:X immersive sound system from GDC will also be installed. And a 4DX system will also be installed, in Auditorium 6.

Anchored by the Christie Freedom® laser illumination system, the CP42LH produces a color gamut up to Rec. 2020, which exceeds the DCI P3 color space, making it the most advanced RGB laser cinema projection system available.

Christie offers EWD technology, which is a feature that generates white light from multiple combinations of RGB primary color wavelengths to counteract speckle, and which offers a spectacular viewing experience on the Harkness Clarus 170 Digital 3D silver screen in Auditorium 5 of Cinema Sunshine Aira Theatre.

About Sasaki Kogyo Co. Ltd.

Sasaki Kogyo Co. Ltd. is the company which operates Japanese cinema chain Cinema Sunshine. Its business activities include the staging of film, theater, musical events in its multiplexes, as well as the operations of various entertainment facilities in its various cinemas, such as restaurants and retail shops.

About Cinema Sunshine

Cinema Sunshine is a Japanese cinema chain with108 cinema screens and 17,493 seats at 14 sites around the country, including Cinema Sunshine Aira. In 1985, the opening of its flagship cinema complex in Tokyo’s Ikebukuro district marked the beginning of Cinema Sunshine’s expansion throughout Japan. Under the "Community-based Cinema" concept, it aims to create entertainment spaces to boost the development of surrounding areas and to improve cinematic culture.

Cinema Sunshine will continue to expand its footprint in Japan and maintain its focus on the deployment of world-leading technologies to create the best cinema experience with excellent added value to retain and expand its customer base.

About Xebex Inc.

A wholly owned subsidiary of Ushio, Inc. (Head office: Tokyo; JP: 6925). Established in 1991. Engaged in the sale, installation, and maintenance of digital cinema projectors and cinema servers and the provision of Theater Management Systems. It also provides a 24-hour remote monitoring service through its Network Operation Center. Visit htt://www.webex.co.jp/.

About Christie

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com.

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