Press release

SM Cinema First in South East Asia to Use Christie 6P Laser Projection and Christie Vive Audio

CEBU, The Philippines – (December 18, 2015) Christie®, a leader in creating and sharing the world's best visual and audio experiences, announced that SM Cinema, a subsidiary of SM Lifestyle Entertainment Incorporated and the largest shopping mall and retail operator in the Philippines, the SM Group, has installed its revolutionary 6-Primary (6P) laser projection system and cinema sound system in the latest state-of-the-art movie theater in the popular resort island of Cebu.


 

Located within the new SM Seaside City Cebu mall, the cinema features eight halls, including the "Large Screen Format" auditorium that is equipped with a screen 30 percent bigger than standard cinemas, and over 350 plush seats. This contemporary theater hall is powered by the Christie CP42LH 3DLP® 4K RGB laser projector, designed to achieve over 14-foot lamberts onscreen in 3D, and Christie Vive Audio™, the cinema industry’s only purpose built line array speaker solution. This makes SM Cinema the first cinema chain in Southeast Asia to deploy Christie’s pinnacle projection and audio technologies. The auditorium has been officially opened for regular movie screenings. (Christie Vive Audio is installed in 10 other Asian countries as well).

“The SM Seaside City Cebu is one of our most exciting theatres to date and the selection of Christie 6P laser projection and audio technology ensures that our guests enjoy the finest movie-viewing experience that is unlike any they’ve ever known before,” said Edgar C. Tejerero, president, SM Lifestyle Entertainment Incorporated. “We had attended demonstrations of the CP42LH and Vive Audio at various trade shows and events, and are very impressed by the stunning 3D visuals and exceptional audio quality. We believe that this is the future of digital cinema and are fully committed to deliver the best cinematic experience to our guests. At the same time, we are proud to be the first cinema chain in the Philippines to be fitted with Christie’s cutting-edge technologies.”

The installation at the "Large Screen Format" auditorium was undertaken by Christie’s valued partner, Arraystech Digital Systems, Inc. The 6P laser projection system fitted comprises a pair of Christie 4K laser projection heads, a 6P modular laser light farm with fiber-optic delivery, Christie 4K 3D high-bitrate server, and a new premium white screen.

 

The Christie Vive Audio components installed includes LA4 and S215 screen channel speakers, LA3S and LA4S speakers for wall surrounds, LA3C and LA4S speakers for ceiling surrounds, as well as S218 subwoofers for Low Frequency Effects channels. The system is configured to meet Dolby® Atmos™ requirements resulting in a highly immersive cinema experience that delivers exceptional power and performance.

“At Arraystech Digital Systems, we are committed to helping exhibitors bring the magic of digital cinema to communities across the Philippines,” said Aaron Del Poso, vice president, Arraystech Digital Systems, Inc. “Christie’s complete cinema solutions are our top choice for installations because of their unmatched quality and reliability. We are pleased to work with Christie’s technical team to equip SM Cinema’s newest large screen theater with the latest and most advanced cinema technologies so that the audiences in Cebu can enjoy the best visuals and audio available today.”

Lin Yu, Vice President, Christie Asia Pacific, commented, “We are very pleased that SM Cinema has selected Christie for its next-generation cinema projection and audio technologies and I’m confident that this ‘all Christie’ installation at SM Seaside City Cebu will deliver an unmatched cinematic presentation to movie-goers and help make SM Cinema a top destination for entertainment. I would like to thank the team from Arraystech Digital Systems for a job well done, and my heartiest congratulations to SM Cinema on the official opening of its latest cinema.”

Anchored by the Christie Freedom® laser illumination system, the CP42LH produces a color gamut that exceeds the DCI P3 color and replicates the Rec. 2020 space, making it the most advanced RGB laser cinema projection system available. It consists of rack-mounted laser modules where each module can produce up to 5,000 lumens of white light. Because of the scalability of this platform, up to 12 laser modules can be easily added, removed, activated or disabled depending on the brightness requirements. This provides up to 60,000 lumens per rack. Each laser module is also independently cooled, providing built-in fault protection, improved efficiency and ultimate reliability. Since its rollout last year, Christie’s 6P laser projection system has become the preferred choice for a premium 3D cinema experience in a number of cinema chains around the world.

Christie Vive Audio provides a hyper-accurate audio experience and unlocks the full dynamic range of the DCI digital cinema audio and is compatible with the leading immersive and surround audio formats in the market. The complete solution features screen channels, wall and ceiling surround speakers that use unique ribbon driver technology in a single-enclosure line array design, purpose-built for cinema environments. Christie Vive Audio system continues to establish its reputation worldwide as the next standard in immersive sound for cinema. Christie recently celebrated the 200th Christie Vive installation at Southern Theatres’ Movie Tavern Flourtown 8 in Flourtown, Pennsylvania, while anticipating the sale of its 350th Vive Audio system by the opening of Star Wars® Episode VII: The Force Awakens™ on December 18, 2015.

About Christie

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

Christie® is a registered trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries. Christie Vive Audio™ is a trademark of Christie Digital Systems USA, Inc.
DLP® is a registered trademark of Texas Instruments.