CYPRESS, Calif. – (August 3, 2016) – Digital Media Systems (DMS) selected Christie® to provide the cinema projection technology for the August 1 world premiere of the Warner Brothers film “Suicide Squad” at New York City’s Beacon Theatre. The film receives its general release August 5.
Written and directed by David Ayer and based on the DC Comics characters, the “Suicide Squad” plot involves a secret government agency that recruits incarcerated supervillains to carry out dangerous missions and saving the world from an unknown yet powerful threat in exchange for clemency. The movie stars Oscar nominee Will Smith, Oscar winner Jared Leto, and Margot Robbie.
Warner Brothers chose Digital Media Systems to provide the technical support, integration, and installation for the film’s debut. A preferred Christie partner, Digital Media System’s long-standing relationship with Christie gave it complete confidence in installing a Christie Solaria Series CP4230 projector to bring the Suicide Squad to life on the big screen.
“To bring movies like this to life at beautiful venues with world premiere execution and performance, we choose Christie equipment," said Gregg Paliotta, President and owner of Digital Media Systems. “Christie Solaria projectors lit up the screen with bright, vibrant images that captured every minute flawlessly.”
“We are thrilled that Digital Media Systems chose a Christie projector for the world premiere of Suicide Squad,” said Kathryn Cress, vice president, global & corporate marketing, Christie. “Used in theaters around the world, Christie’s digital cinema projectors offer the best visual quality, ensuring an immersive experience every time.”
Digital Media Systems used a Christie Solaria CP4230 projector to produce seamless images on the giant screen. This superior 4K projection solution features the Christie 4K+4 advantage, which includes maximum performance for 3D and Christie Pixel Track™ technology for optimum image quality.
About Digital Media Systems
Digital Media Systems, Inc. represents the motion picture post production, distribution and exhibition communities for complete projection and sound services. It specializes in equipment and engineering support for world premieres and event screenings. It also provides multiplex and screening room installation service and maintenance. For more information, visit www.dmediainc.com.
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com.
"Christie" and Christie Solaria™ are commercial trademarks of Christie Digital Systems USA, Inc., registered in the United States of America and in other countries.
DLP Cinema® is a registered trademark of Texas Instruments.