Is this really where 4K shines?

Location: Loews Hollywood Hotel - Los Angeles, California

Date: 10/21/2013 to 10/24/2013


Experts from Christie, Brightsign and Brawn Consulting will be speaking during the business track of the SMPTE 2013 Symposium Next Generation Imaging Formats; More, Faster, and Better Pixels, produced by SMPTE and Insight Media.

Most activity surrounding 4K/UHD is focused on the consumer TV market, but there are other professional market segments in which 4K displays and content are already impacting businesses. The benefits and value of 4K are, in many cases, already established, so now it’s time for the industry to learn what the consumer industry already knows.

This panel will explore commercial and professional markets in which 4K can gain acceptance, including theatrical, digital signage, rental and staging, visualization and simulation, graphics design, medical, advertising and more.

Confirmed speakers for the session include:

  • Jeff Hastings, CEO, Brightsign
  • Alan Brawn, Principal, Brawn Consulting
  • Larry Paul, Senior Director, Technology and Visualization Solutions Management, Visual Environments, Christie

SMPTE 2013 will take place 21 – 24 October at the Loews Hollywood Hotel in Los Angeles, Calif. Further information about SMPTE 2013 is available at