Allure, A Christie Company, Partners with Coca-Cola to Deploy Breakthrough In-Theatre Innovation Centers at Three Locations in China

Posted 1/12/2017

Atlanta, GA. (January 12, 2017)Allure​, A Christie Company (Allure), and leader in activating brands, environments, and experiences digitally, recently completed deployments in Beijing, Shanghai, and Guangzhou which feature immersive and engaging digital signage within Coca-Cola’s new Cinema Innovation Centers. These deployments are focused on the new Coca-Cola Phoenix – an exciting new touch screen fountain machine that is much like its US counterpart, Coca-Cola’s revolutionary Freestyle fountain beverage system.

This revolutionary concept, which offers more than twenty-five beverage choices all at the guest’s fingertips, is enhanced with Allure digital display merchandisers to help captivate, engage and entertain consumers with a never-before-seen Coca-Cola brand and product experience.

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