ATLANTA, GA – (June 23, 2016) –
Allure and its
Christie Experiential Network (CEN), leaders in creating engaging experiential Digital Out-of-Home (DOOH) solutions, has signed a deal with
Southern Theatres to deliver digital in-theatre advertising and promotional content through its interactive and experiential digital displays in theatre lobbies. The deal further expands Southern Theatres’ multiyear partnership with Allure and CEN for digital signage services.
CEN’s agreement with Southern Theatres increases its footprint in top DMAs in the Southeast. Christie, which won “Best Overall Retail or Mall Experience” at the Daily DOOH 2015 Gala Awards for its installation at the Emagine Palladium theatre lobby in Birmingham, Mich., will work closely with Southern Theatres to integrate its studio and institutional ad-based network into the exhibitor’s visually striking theatre lobbies. These installations will feature interactive and 3D content delivered on brilliant, animated Digital Posters and Experiential Displays, ranging from stand-alone units to award winning Hero Walls with digital panels arranged in an 8-foot high by 14-foot wide herringbone pattern.
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