Announcement

Allure and its Christie Experiential Advertising Network launch Data Analytics Solution Powered by Thinaire to Manage and Monitor Comprehensive Advertising and Marketing Campaigns

Posted 6/13/2016

Atlanta, GA – (June 14​, 2016)Allure and its Christie Experiential Network (CEN) team, leaders in creating engaging experiential Digital Out-of-Home (DOOH) solutions, is pleased to announce their data driven analytics solution for advertisers powered by Thinaire’s proven proximity engagement marketing technology platform.

Adding the proprietary Thinaire mobile engagement platform will enable CEN’s brilliant, animated digital posters and experiential displays to serve as launch pads for dynamic mobile advertising and experience-based marketing campaigns for ad agencies, DOOH buyers and theater owners. CEN has begun a phased rollout of Thinaire’s mobile consumer engagement capabilities, across its fully integrated, DOOH advertising network in theater lobbies in North America.

Read the full press release​

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