Atlanta, GA – (November 2, 2016) –
Allure, a Christie Company, and a leader in activating brands, environments and experiences digitally, has opened a Product Innovation Center (PIC) at its corporate headquarters in Atlanta.
Informal meeting space with luxury theatre seating overlooking Product Innovation Center
Envisioned as a place where digital signage, point-of-sale, creative and analytics solutions are brought together to represent the market verticals Allure serves, the recently launched Product Innovation Center offers an immersive tour of engaging place-based technologies. Visitors are greeted with a high-definition video wall that upon closer examination reveals a small informal meeting space replete with theatre-style seats and curtains. Throughout the PIC, technology on display dynamically reflects the market verticals Allure serves, such as stadiums, retail, restaurants, theatres, theme parks, and more. Since opening, the PIC has been warmly received by clients, visitors, vendor partners and employees. The engaging mix of large and small format digital displays and content create a dynamic and visually rich environment for realizing ideas, fresh thinking, and powerful visual experiences – while also illustrating the depth of creative, strategic and experiential capabilities of Allure and its Christie Experiential Network (CEN).