CGR Cinemas has chosen Christie®, a leading cinema technology manufacturer, as its exclusive laser projection partner, as it moves to convert all 700 of its theatres to RGB pure laser technology. In a landmark agreement that sees CGR becoming the largest investor in Christie RealLaser™ systems in the world today, 200 CGR Classic auditoriums will be redeveloped for Christie RealLaser over the next two years.
Complementing CGR's hugely-successful ICE (Immersive Cinema Experience) theatres, which also utilize RGB pure laser systems, CGR will deliver the premium cinema experience. Christie's proprietary technology uses next-generation RGB pure lasers to deliver the highest levels of brightness, contrast and colour reproduction, fulfilling the long-heralded potential of laser illumination as the preferred successor to lamp-based cinema projection technology.
"Following the ICE premium screen success with our cinemagoers, this investment demonstrates our commitment to offering the best quality experience for our audiences, as we look to keep them coming back to CGR time and time again," says Jocelyn Bouyssy, CEO of CGR Cinemas. "Having experienced what RGB pure laser can do with ICE premium screens, we believe it is the future of cinema, and, having successfully upgraded to digital projection with Christie 10 years ago, we are delighted to again be utilising the company's latest technology developments.