Cinemex, World’s Sixth Largest Cinema Chain, Taps Christie Experiential Network and Allure for Digital Signage Expansion into the US

Posted 3/28/2017

New York, NY - (March 28, 2017) - The Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, and Allure, a Christie Digital Systems USA, Inc. company, are proud to announce the deployment of their fully integrated digital lobby platform at CMX Brickell City Centre in Miami, the first US site for the Cinemex theatre chain. This deployment offers CEN’s cutting-edge technologies that include content management, advertising sales and enhanced software solutions for interactive lobby displays, food & beverage, Digital Box Office and Auditorium signage.

CEN, the world’s first experiential media network in theaters, will manage the installation, creative development, content management, and advertising sales for a broad range of dramatic displays including an LED Super Wall that is 12 feet high and 36 feet wide, driven by the Christie Spyder X20 platform. Allure, the industry leader in innovative digital solutions for Box Office, Concessions, and Directional Displays, will drive the installation and software platforms for the CMX box-office and food & beverage displays.

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