CYPRESS, Calif. – (October 29, 2015) – Christie® and Microsoft brought mixed-reality technologies to the beachfront in Cannes, France for the Microsoft Beach Club during the 2015 Cannes Lions International Festival of Creativity. Visitors to the Microsoft Beach Club experienced the latest in projection mapping collaborations via two customized projects using Microsoft Kinect technology and Christie projectors and software.
Turning accommodating visitors into living billboards
Housed in a white-tented pavilion on the beach, Christie and Microsoft displayed two projects designed to show how Kinect and Christie projectors can be combined to inspire a creative space. Using Microsoft Kinect and a Christie Mirage HD14K-M projector, the first project, dubbed 'Light Marketing,' warped images onto visitors in real time as they entered and moved around the pavilion.
“Kinect is pretty much a room scale technology,” explained Rick Barraza, design strategy and creative engineering, Partner Catalyst Group, Microsoft. “It tracks up to six people at 30 frames a second and with 25 points of articulation on a person’s joints. It is about movements in space. We’re able to turn people into living billboards.”
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