Announcement

Christie 360 Experiential Studios and TCL Chinese Theatre deliver the world’s first permanent projection mapping show on a cinema façade

First presentation celebrates Hollywood’s biggest stars and films in a nightly, visual and sound production presented in the forecourt of the iconic movie palace
Posted 5/23/2017

HOLLYWOOD, Calif. - (May 23, 2017) - Christie 360 Experiential Studios, a digital strategy and content powerhouse for Christie®, has joined forces with TCL Chinese Theatre, the most iconic movie palace in the world, to captivate visitors and movie goers with a high-impact multimedia production using the most advanced projection technologies.

Designed by the Christie 360 team to enhance the guest experience, the forecourt show was launched before an enthralled audience of Hollywood luminaries, local dignitaries and media. Visuals of ‘forecourt of stars’ handprints, Chinese dragons, and actual movie clips from memorable films that premiered at the Chinese Theatre emerged onto the theatre’s front entrance, which was digitally transformed into an architectural ‘screen.’

Read the full press release​​


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