Announcement

Christie technology helps LUMA Projection Arts Festival draw record crowds to a resurgent Binghamton, New York

New City Video & Staging and Favorite Color collaborate on spectacular projection mapping show
Posted 9/21/2016

CYPRESS, Calif. – (September 21, 2016) – Nine Christie® Roadster HD20K-J 3DLP® projectors showcased local artists and their creations – including the area’s own Johnny Hart, creator of the beloved BC comic strip – onto five historic buildings at the annual LUMA Projection Arts Festival earlier this month. The brainchild of Tice Lerner, Nick Rubenstein and Joshua Bernard Ludzki, the event, now in its second year, featured animation by noted motion design firm Favorite Color, and included work from other animators including the winner of a juried competition. With New City Video & Staging doing the installation, the event drew over 25,000 visitors from all over New York State and surrounding states to the downtown core.


“The idea for LUMA started from a discussion I had with Joshua Bernard, who is notable for his event planning and work in broadcast. We discussed doing a single projection on a building in downtown Binghamton and it progressed from there. When we decided to do this, we had this vision of doing something large, but not commercially oriented. We wanted it in the spirit of a film festival,” said Tice Lerner, co-founder, LUMA Projection Arts Festival. “I brought in Nick Rubenstein who came here three years ago from Hollywood where he was doing a lot of animation and post-production for the major studios. We started from the ground up with no experience in projection mapping.”

Read the full press release​