Christie Pandoras Box and Float4 turn Meraas City Walk into 100 million pixel immersive experience

Posted 2/16/2017

CYPRESS, Calif. - (February 16, 2017) - Christie® Pandoras Box is synchronizing more than 100 million pixels of Float4 content at Meraas City Walk in Dubai, United Arab Emirates. City Walk was conceived as a destination par-excellence for both locals and tourists complete with upscale shopping, dining and living with a park-like ambience by Meraas, a Dubai-based holding company with extensive assets in real estate, retail, hospitality and entertainment.

Meraas approached Float4, an award-winning studio that designs and produces site-specific interactive multimedia installations, to create a digital feature for City Walk. The scope grew to encompass an outdoor digital experience that includes more than 30 LED installations, nearly 30 projectors, and a water fountain show that uses water screens. All totaled, there are over 100 million pixels that cover a space the size of 12 football fields.

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