MÖNCHENGLADBACH, Germany – (July 12, 2018) – On the lookout for an opportunity to direct the attention of opera-goers and passers-by to the exterior façade of the Deutsche Oper Berlin (German Opera), particularly during the gloomy winter season, the directors turned to Christie® partner b.MEDIA GmbH to find a solution. The aim was to project short and memorable lines in various languages onto the impressive exterior façade of the building with sentences like "Der Vogelfänger bin ich ja" or "Largo al factotum della cittá" serving both as inspiration and motivation to attend exciting evenings at the opera. The Christie® DWU1075-GS proved the ideal projector for this application, as its laser-phosphor unit with powerful 10,000-lumen light output provided bright, razor-sharp images despite the conditions.
Destroyed in the Second World War, the building in Bismarckstraße reopened in 1961 as a "Bürgeroper" or "People's Opera House" and still ranks among the largest in Germany with almost 2,000 seats. Using the building's impressive washed concrete façade, once intended to serve as a symbol of the separation of art from grey everyday life, this campaign brought art back to city center streets.
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