Announcement

Christie Projection Mapping Technology and Content Helps Create a Chillin’ out Experience in Barneys New York Holiday Windows

Christie THREE SIXTY Digital Design Team Partnered with Barneys New York to Integrate the Use of 3D Digital Mapping onto “Winter Brilliance” by Dale Chihuly
Posted 12/15/2015

NEW YORK - (December 15, 2015) - Christie® is pleased to have once again partnered with Barneys New York to create a one-of-a-kind holiday window display on New York City’s Madison Avenue. Christie’s digital lighting effects were mapped to a Dale Chihuly glass sculpture entitled “Winter Brilliance” and the choreographed projection of light creates the illusion of ice, snow, and moonlight, adding a fluid and kinetic quality to the sculpture. The lighting cycle starts with pure white before moving into a sequence of snow flurries, ending in fiery display of red and yellow light projected onto the 700 hand-blown glass “Icicle” elements. The scene is an interpretation of fire and ice, relating to the heating and cooling of the glass making process. The choreographed projection is accompanied by a modern adaptation of a score by Claude Debussy, one of Chihuly’s favorite composers.

 

Christie is also present in a second holiday window display at Barneys, “Arctic Chase,” created in partnership with​ Lexus, that features penguins perched atop miniature cars navigating a winding winter road. An animated short film by Invisible Light Network entitled “Stay Cool” is shown on a video wall composed of 2X4 Christie FHD461-X flat panels. A third window display features slowly evolving ice castles, while a fourth display treats pedestrians to live ice carving demonstrations. Altogether, the windows produce an immersive visual narrative that engages pedestrians in a dramatic way, creates conversation, and leads them into the store. The holiday windows will be on view at Barneys New York flagship store through January 3, 2016.

R​ead the full press release

​​