Announcement

Christie to Supply Laser Projection for CGR’s New Premium Concept Cinema Experience

CGR France’s New Premium Concept Cinema Experience to be lit by Christie Ultra Bright, High Contrast laser
Posted 10/4/2016

Wokingham, UK – (October 4, 2016) – Cinemagoers in France will soon be able to enjoy movies in the best colours and highest brightness and contrast, thanks to CGR Cinemas, a nationwide chain which is upgrading projection in selected outlets with the Christie® Solaria CP42LH RGB laser projector from Christie. Installed and supported by Cine Digital Service, the projectors will be part of CGR’s new Premium Room concept, which is to be unveiled at selected cinemas across France. Openings begin in November and this latest initiative further cements the close working relationship that Christie has enjoyed with CGR since a huge digital cinema roll out began in 2007.

“The movie experience itself is the main attraction,” says Jocelyn Bouyssy, the group’s CEO who has championed Premium Concept. The audience-friendly experience starts from easy booking, no queues, and welcoming refreshments to a walk down subtly-lit corridors taking the customer to an architect-designed auditorium where special lighting behind fabric walls will start to create an atmosphere as the audience sits to see the film. “The lighting will be tailored to get people in the mood for each specific film,” explains Bouyssy. “It could be bright lights for a rock concert or blue for a film themed around a story on the open sea.”

Read the full press release​