São Paulo, Brazil (July 6, 2016) – Christie® 3DLP® projectors played an instrumental role in a mapping projection on the esplanade of the Mineirão stadium in Belo Horizonte, the capital of the Minas Gerais state, for the launch of the new team shirt of Cruzeiro, one of Brazils most successful football clubs. Christies trusted partner On Projeções undertook the role of installation and operation of the projection system for this exceptional visual experience, which was designed and produced by the agency MIR.
In partnership with the English sportswear and football equipment supplier Umbro, the club gathered together hundreds of fans at the Mineirão esplanade for the presentation of the new shirt. Dede and Alisson, two of the clubs main stars, were chosen as the models to wear the shirt in a show full of visual effects.
Read the full press release