Founders and Christie light up Citibank’s flagship branch in São Paulo with the largest rear projection mapping installation in Latin America

Posted 8/17/2016

São Paulo, Brazil – (August 17, 2016) – Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is pleased to announce that Citibank’s flagship branch Nova Faria Lima in São Paulo (Brazil) has installed 19 Christie GS Series laser phosphor projectors to create a 250 square meters permanent projection in its glass façade, which is the biggest rear-projection mapping in Latin America. The installation has been carried out by Founders, a Brazilian company that is part of the JChebly group, focused on innovation for its clients that covers digital marketing, digital experiences, visual solutions and content.

The impressive office, located in the influential and iconic area of Faria Lima Avenue in São Paulo, is one of Citibank’s most advanced and innovative branch outlets in the world. To celebrate the bank’s 100th anniversary in Brazil, Founders was given the mission to turn this branch into a digital landmark in the heart of the city.

Read the full press release​