National Amusements Inc. selects Allure, a Christie Company, to add Digital Menu Boards to recently deployed Christie Experiential Network installations

Posted 3/29/2017

Atlanta, GA - (March 28, 2017) - Allure, a Christie® company (Allure), and leader in activating brands, environments and experiences digitally, announced it has been selected by National Amusements Inc. (NAI), to provide its advanced and comprehensive suite of digital menu board software solutions to the entire circuit of NAI theatre locations in the United States. This agreement is the latest in NAI’s partnership with Allure and Christie, expanding a digital footprint that began with immersive interactive advertising and marketing solutions installed through lobby areas with the Christie Experiential Network (CEN).

This newest agreement will replace existing digital concessions displays with new Allure DMB software and content at 25 locations, providing its theatres with dynamic and engaging Digital Menu Boards (DMBs) designed using Allure’s exclusive data-driven optimization process, which has been proven to drive sales lift and improve ROI.

Read the full press release​