Photos courtesy of Joshy Brott, Obscura Digital
Obscura, known for creating one of a kind immersive experiences, recently launched what is hailed as the world's largest permanent projection mapping display on Chicago's theMART, formerly known as the Merchandise Mart. Titled "Art on theMART", Obscura used 34 Christie Boxer 4K30 projectors to beam over 1 million lumens onto the 2.5 acre south façade of the iconic building.
The Windy City is known for its public works of art – from The Bean to Chicago Picasso – and the owners of the building, the Vornado Group, approached Obscura to create an attraction that would celebrate this rich heritage, as well as contribute to the ongoing revitalization of the Chicago Riverwalk. With an impressive resume of large scale projection mapping projects including the Vatican and the Empire State building, Obscura was more than up to the task of projecting onto what was once the largest building in the world (with 4 million square feet of floor space and its own zip code until 2008).
Read the full press release