Announcement

SM Cinema First in South East Asia to Use Christie 6P Laser Projection and Christie Vive Audio

Posted 12/18/2015

CEBU, The Philippines – (December 18, 2015) – Christie®, a leader in creating and sharing the world's best visual and audio experiences, announced that SM Cinema, a subsidiary of SM Lifestyle Entertainment Incorporated and the largest shopping mall and retail operator in the Philippines, the SM Group, has installed its revolutionary 6-Primary (6P) laser projection system and cinema sound system in the latest state-of-the-art movie theater in the popular resort island of Cebu.


 

Located within the new SM Seaside City Cebu mall, the cinema features eight halls, including the “SM Large Screen Cinema” equipped with a screen 30 percent bigger than standard cinemas, and over 350 plush seats. This contemporary theater hall is powered by the Christie CP42LH 3DLP® 4K RGB laser projector, designed to achieve over 14-foot lamberts onscreen in 3D, and Christie Vive Audio™, the cinema industry’s only purpose built line array speaker solution. This makes SM Cinema the first cinema chain in Southeast Asia to deploy Christie’s pinnacle projection and audio technologies. The auditorium has been officially opened for regular movie screenings. (Christie Vive Audio is installed in 10 other Asian countries as well).

Read the full press release