Christie's Public Relations Primer

Add Public Relations to your marketing mix

You have some idea of the people you want to reach with your news and views. Now the problem becomes: how to reach them in the most effective way? One solution is to integrate public relations into your marketing efforts.

Public relations (PR) can cost-effectively and credibly raise awareness of your company, but there is often confusion surrounding PR and how it works.

> Download Christie's marketing primer on Public Relations