Christie's Search Engine Optimization Primer

Search Engine Marketing (SEM), one of the youngest marketing disciplines, is soon becoming one of the most powerful, engaging and measurable marketing employed by today’s leading marketing organizations.

Websites, Search Engine Optimization (SEO), blogs, paid search placement, lead generation websites, online advertising, email marketing – the choices available for online marketing can be overwhelming. In addition, simply staying current on best practices, understanding what works, and knowing when to use each element can seem like a full-time undertaking.

Consumers frequently go to search engines to research and purchase products and services. How easily your website is found is critical to your success. This primer focuses on your website and Search Engine Marketing (SEM). It offers some best practices and simple steps for maximizing the effectiveness of your online strategy.

> Download Christie's marketing primer on search engine marketing