Announcement

Christie Brings Korea’s First 360-Degree Visual Display to LOTTE Pavilion at Expo 2012 Yeosu Korea

Posted 8/9/2012

Christie®, a global leader in visual display solutions, helped create the first-of-its-kind 360-degree simulated ride at the LOTTE pavilion at Expo 2012 Yeosu Korea.

Sixteen Christie WU12K-M WUXGA 3-chip DLP® projectors display visuals for “A World Full of Pleasures,” featuring the virtual hot-air balloon ride in the pavilion’s miniature amusement park that forms part of an immersive entertainment experience for visitors.

Known for its entertainment business, LOTTE’s pavilion at the expo houses multi-sensory exhibits and attractions resembling its amusement park, LOTTE World. Visitors begin their tour in a fairytale-like forest and then proceed to a 360-degree rider theater “A Journey on a Hot-Air Balloon to a World Full of Fun.” The 9-meter high and 22-meter long cylindrical screen displays fascinating visuals including deep seas, icebergs, coral reefs and blue skies. 4D effects – smoke, wind, lightning – stunning contents and a motion platform, immerse the audience in a thrilling hot-air balloon ride over and into the sea. At the end of the ride, the visitors ‘arrive’ at the different LOTTE TOWNs, which are being constructed in Korea, China and Vietnam.

To learn more, read the full press release.