Christie® and visual solutions partner IMTEC have rejuvenated the sports program of Munhwa Broadcasting Corporation (MBC) with the installation of 136 Christie MicroTiles® which display action-packed sports competitions broadcast in MBC’s studio, using MicroTiles signature high brightness and clarity. Beginning March 18, 2013, the MicroTiles setup will project MBC’s daily broadcast of sports news, US major league baseball, sports talk shows and other sports programs.
Dubbed as the Kingdom of Dramas, including the all-time favorite of Dae Jang Geum, MBC is rated as one of the leading broadcasters in Korea for its credibility, popularity, audience ratings and influence. With its humble beginning as Korea’s first private commercial broadcaster dating back to 1959, MBC is instrumental in the development of the Korean broadcasting industry with its nationwide influence of 19 regional stations and 10 subsidiaries.
"This is the first time we’re deploying the Christie MicroTiles in our studio. We’re simply amazed by its flexibility to create different shapes and sizes to make the studio interesting and lively," commented Min-Keun Song, senior producer, sports production, MBC.
To learn more about this exciting announcement, read the press release.