Christie Ushers in The New Year With China’s Largest Outdoor Projection Mapping

Posted 1/6/2013

Spanning a projection area of more than 9,000 square meters and stretching across 70 meters from the Shanghai Pudong Development Bank building to the Customs House, Christie’s visual display solutions created China’s largest projection mapping with a live performance at the Countdown Party on December 31, 2012. The projection mapping used 34 Christie projectors. The Shanghai municipal government organized the Countdown Party.

outdoor projection mapping

Taking place at The Bund – an embanked riverfront facing the Huangpu River featuring various historical buildings and architectural styles – the eight-minute show featured multimedia contents of the infrastructure and transportation system within Shanghai to heighten the magical attraction of the city. Commencing several minutes before midnight, the razor sharp and ultra-bright images projected onto the building exterior uplifted the mood of more than 200,000 people. The audience brought the event to its peak as they counted down to a fresh beginning of 2013.

“Making the biggest outdoor architectural projection in China’s history was a memorable accomplishment we proudly shared with the Shanghainese and visitors at the Countdown by the Bund. It is our honor to add limelight to the party with Christie’s most robust projectors,” said Lin Yu, vice president, Asia Pacific.

To learn more about this exciting use of Christie technology, read the full press release.