Christie and PI Turn the Wheels on BMW’s New Electric Cars

Posted 4/28/2015

SANTIAGO, Chile - (April 28, 2015) - The Chilean AV engineering company Proyección de Ideas (PI) created a breathtaking projection mapping on two cars for the official launch in Chile of BMW’s new i3 and i8 models. Six Christie 1DLP® technology projectors and the Christie Spyder X20 video processor brought the vehicles to life in an exciting experience full of movement and visual effects.

Held at its new corporate building in Santiago, Chile, BMW officially launched its i3 (electric Citycar) and i8 (first plug-in hybrid sports car) models, the first in the automobile company’s new "i" sub-brand of sustainable, plug-in electric and hybrid vehicles with a premium finish. The launch was a private event for which BMW invited approximately 100 top dealers and suppliers.

Read the full press release