SHANGHAI, China – (January 6, 2014) – Christie’s expertise in visual solutions created the largest projection mapping in China on the eve of 2014. The whole projection was achieved by using 30 Christie® projectors. The live countdown was sponsored by the Shanghai Municipal Committee of the Communist Party of China, Shanghai Municipal Government and supported by the Shanghai Media Group. The total projection area covered more than 96,000 square feet (9,000 square meters), ranging from the side of Shanghai Pudong Development Bank to the site of the Countdown Party about 230 feet (70 meters) from the Customs House, which presented a splendid visual feast to audiences around the world.
The colorful displays captured the lively rhythm of Shanghai, while the tetris-themed visuals embodied the new generation as well as the vitality brought upon by the foreign culture to the city. At the same time, the Chinese Art Museum of Shanghai, St Paul’s Cathedral of Macao and the Bank of China Tower in Hong Kong represented China’s three most influential cities in the world and their vibrancy. The “Jiaolong deep-sea research submersible” and “Chang’e (lunar goddess) spacecraft” segments showcased the achievements of China in recent years. When the 3-D “I Love Shanghai” emerged, the enthusiastic crowd counted down to the arrival of 2014. The entire projection mapping was a well-orchestrated and dynamic visual experience.
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