CYPRESS, Calif. — (September 10, 2015) — Christie®, a world leader in advanced cinema technologies and visual displays announced that Cinemark Theatres (NYSE: CNK), one of the world’s largest motion picture exhibitors, has selected Christie Vive Audio™ to power its NextGen enhanced sound system auditoriums at the Cinemark Roanoke in Roanoke, Texas, which opened August 13.
The new 14-screen theater features Cinemark’s NextGen cinema design concept, a highlight of which are Luxury Lounger recliners, a Cinemark XD auditorium and expanded dining options that will include beer, wine and frozen cocktails. It is the third Cinemark location to select Christie Vive for its leading-edge immersive line array speaker technology, with Cinemark StarCreek 16 and XD in Allen, Texas, and Century Huntington Beach and XD in Huntington Beach, California, already onboard. Cinemark will continue its roll-out of Christie Vive to its upcoming Cinemark Century Point Ruston 8 in Tacoma, Washington.
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