Announcement

Christie and Screenvision Kick Start Strategic Partnership With the Debut of Christie Experiential Networks at Screenvision’s Upfront Event in New York City

Exclusive arrangement leverages Christie's powerful DOOH solutions further enhancing cinema advertising programs
Posted 4/21/2015

CINEMACON/LAS VEGAS - (April 21, 2015) - Christie® continues its global leadership in the exhibition market by installing its Christie Experiential Networks at Screenvision's Upfront Advertising event in New York City on May 7, 2015. Screenvision, a national cinema advertising leader, with a presence in approximately 2,300 theaters, will host executives from advertising agencies and national brands at its annual event. The event will showcase the 2015/2016 slate of movies and continue to validate Screenvision's cinema media network as the leading choice of advertisers to tap into a scalable audience replacement that addresses the decline in TV ratings and audience fragmentation.

"Screenvision is excited about partnering with Christie at our Upfront event and our ongoing discussions about a broader strategic partnership for the cinema lobbies," said Travis Reid, CEO at Screenvision.

Read the full press release