CINEMACON/LAS VEGAS - (April 21, 2015) - Christie® continues its global leadership in the exhibition market by installing its Christie Experiential Networks at Screenvision's Upfront Advertising event in New York City on May 7, 2015. Screenvision, a national cinema advertising leader, with a presence in approximately 2,300 theaters, will host executives from advertising agencies and national brands at its annual event. The event will showcase the 2015/2016 slate of movies and continue to validate Screenvision's cinema media network as the leading choice of advertisers to tap into a scalable audience replacement that addresses the decline in TV ratings and audience fragmentation.
"Screenvision is excited about partnering with Christie at our Upfront event and our ongoing discussions about a broader strategic partnership for the cinema lobbies," said Travis Reid, CEO at Screenvision.
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